Applied perspective
The Applied approach is a great approach anthropologists use for evaluating and assisting a variety of individual clients. This is a problem solving approach that is the conjunction of anthropological theory and methods. Anthropologists are basically worldwide problem solvers determining how individuals of certain cultures feel about treatment options and illness, illness in solving issues such as non-compliance. This approach can compare the success of health programs in some countries and why those approaches may not work in another country due to cultural differences. This approach is heavily interdisciplinary and is often utilized by different health organizations and caregivers around the world. Some examples of applied anthropology designations include; public health, medical anthropology, Epidemiology, and Community Health.
The above photograph is an image from amfAR which is The Foundation for AIDS research a large NGO (non government organization) responsible for aids research, education, fundraising, and awareness. I would classify this type of applied anthropology as global health. You can see in this image taken from their website that their goal is educate American's about the potential for donations, specifically the amount of the federal budget utilized in global health. This type of research into the placement and effectiveness of finance (as well as the fundraising purposes of the image) are just one type of intercultural message that can be sent in applied anthropology. The important point I would like to point out is the interdisciplinary approach of fundraising, treatment, and education taken by this image. This national effort illustrates one of the many facets of globalization. Globalization can be essentially described as all nations and cultures intermingling and coming together through higher levels of communication, transportation, and general interdependence. Globalization is essential in global health as clearly seen on the amfAR website which commences aids research and treatment in most countries of the world including countries such as The United States, Zimbabwe, Botswana, Cambodia, Indonesia, and many others. Globalization in HIV/AIDS treatment is crucial because in addition to allowing wealthier countries to fund eradication/education efforts it also allows for shared research between countries on a much more cooperative open scale.
The video I've posted is a descriptive lecture by Steven Goodreau who is a Biocultural Anthropologist who researches HIV in the United States and Peru. He looks at the underlying causes of HIV transmission between individuals between different cultures. The lecture focuses on why gay males have a higher frequency of HIV. The video focus's initially on the biological causes for transmission initially and the Epidemic modeling of HIV. I found the particularly relevant to the applied approach because in addition to being a Anthropologist, Steven is essentially an Epidemiologist. His research goal is to increase awareness especially among the gay male community which due to sexual practice has a much higher rate of transmission.
Bibliography
Image: "How-much-of-your-taxes-go-toward-stopping-AIDS" amFAR. July, 03, 2013, http://www .amfar.org/Articles/On-The-Hill/2013/How-much-of-your-U-S--taxes-goes-toward-stopping-AIDS,-malaria-and-child-mortality-/
"Yale AIDS Colloquium Series (YACS) Steven M. GoodReau, Ph.D" Yale University, YouTube video, 43.43, March 26, 2010, http://www.youtube.com/watch?v=pt0ib4C45UI
Image: "How-much-of-your-taxes-go-toward-stopping-AIDS" amFAR. July, 03, 2013, http://www .amfar.org/Articles/On-The-Hill/2013/How-much-of-your-U-S--taxes-goes-toward-stopping-AIDS,-malaria-and-child-mortality-/
"Yale AIDS Colloquium Series (YACS) Steven M. GoodReau, Ph.D" Yale University, YouTube video, 43.43, March 26, 2010, http://www.youtube.com/watch?v=pt0ib4C45UI